10-hour workday

I recently read an interview with Mike Abel head of M&C Saatchi in Australia (large advertising agency) where he was quoted as saying “If you can’t do your job in a 10-hour day during the week, you’re either overworked or incompetent.” It had me thinking.

As a small business owner, I understand the need to work hard and perhaps work more than 10 hours a day on occasion but I guess that extra time 'in the office' comes at a cost.  I guess it is sustainable in the short term only.  I also noticed recently a number of education/networking events that were being offered over a full weekend. I guess that means a 7-day working week. So what's better, 7 days or 5 longer days - perhaps neither.

Perhaps from my corporate days, I have an unwritten rule in my life/business that I don’t attend functions/events on weekends.

Where is the line though when you are a small business owner and need at least 5 days to work in your business? I don’t have the answer; Drop me a line to discuss....

Until next time!

The Marketing Puzzle

The Marketing Puzzle event is almost here! With three expert speakers on PR, as a small business owner discover what options are available for you to access PR for your business.

Sponsorship Opportunities:
Angela and I only have 2 more exclusive sponsorship opportunities available for this event, if you would like to be involved, drop us a line and we will be in touch.  Thank you to SOS Chaussures who are one of our door prize sponsors.

PR – How to get more of it for your small business
Date: Tuesday, 26th May at 6.30pm
Venue: Northcote Town Hall.
Format: We will showcase a new Marketing Puzzle format with a live interview rather than 3 presentations as in the past. The topic is “PR – How to get more of it for your small business”. Click here to register now! 50% of tickets are already sold!

Free Google Offer

Google announced recently that it would offer a free search marketing campaign worth $75 to Australia's small and medium businesses with the aim of giving them a boost in tough economic conditions.

Using the right words in your google ad is one of the most important aspects of the program, so if you would like to make the most out of your $75 free google credit, drop us a line to see how we can help with your text/copy.

The offer is open to those who had not yet used its Ad Words (pay per click) search advertising service and is open until 30 June 2009. Click here for more details.

Is your logo/brand trademarked?

Having your business logo trademarked provides your business with a level of legal protection/certainty that a competitor in your industry can’t copy your brand and piggyback on your success.

I am really pleased that the Next Marketing logo has recently been officially passed all the steps in the IP Australia process to become officially a registered brand in Australia.

The process took approx 12 months and I followed the TM Head start model. If you would like to protect your logo, drop me a line and I am more than happy to share with you how I did it.

Suite 8/115 Stanley Street,
West Melbourne VIC 3003
t 03 8060 8544
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