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May, 2009 | Issue 15 |  |
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I had an interesting conversation with an advertising sales representative from an online news provider regarding some advertising I was recently considering. The truth of the matter was that the advertising rep wasn’t interested in much else apart from how much I had to spend, “So what’s your budget?” Whilst I acknowledge that budget is one of the 'important factors', I was mostly interested in how an advertising program with this company could help me achieve the KPI’s that I had set for the campaign and the budget would be worked back from there. Advertising representatives take note; it is not about you or how big your clients budget is, it is about what you can achieve for the client and the budget is secondary to that! P.S – a warm welcome to Michele Smorgon who recently joined the Next Marketing team as our Senior Marketing Advisor. Welcome! Until next time! |
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The Marketing Puzzle – last chance to register! The Marketing Puzzle event is almost here – we are on the final countdown! If you haven't attended one of the Marketing Puzzle functions yet, do yourself a favour and book now! The Marketing Puzzle is a great mix of vital information for small business owners including structured networking opportunities. You could spend your Tuesday night cleaning out your inbox, watching mind-numbing TV or come along to Northcote Town Hall! PR – How to get more of it for your small business |
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For those of you wont don’t watch breakfast TV, the Sunrise program has a promotion for Small Business owners that concludes at end of June 09. For further details about the offer and to register for the program– click here. |
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In the last edition of the Next Marketing e-newsletter I highlighted a free $75 offer from Google. It seems that Yahoo has also jumped on the bandwagon, offering a free $150 trial. For further details and to register your interest – click here. |
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